Social media can help you to achieve weight loss goals

social media can help you to achieve weight loss goals

It may sound unbelievable, but the researchers have found that the social media can help you to lose weight effectively.

The scientists examined the role of virtual communities and public commitment to setting and achieving weight loss goals, as per one India reported.

Assistant professor at the University of California, Irvine in the US, Tonya Williams Bradford said that the individuals are more likely to realise success with personal goals when they make a public commitment to attaining them.

Bradford added that they found that  When people are achieving better results as well as sharing success and setbacks they get virtual support communities on social media.

“This works especially well with goals like weight loss, where before and after images can be shared online with other community members,” he said.

The research followed two weight loss groups, surgical and non-surgical, over a four-year period. Members of both weight loss groups utilised the virtual support that they received from the communities, like ObesityHelp.com and WeightWatchers.com. This support kept them motivated.

“Through our research, we found public commitment, which is a declaration of a position, increases the likelihood of compliance to a course of action and is a key part of a successful weight loss plan,” Bradford said.

“They invite members to join them by offering encouragement in both words and actions when people lose weight join a virtual support community and share their plans online to attain their goals,” he said.

“This exchange of online support facilitates adherence to the offline goal of losing weight. Public accountability is key,” he added.

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