Do you want to lose weight? Social media can help you! A newfound study has stated that virtual world can help us to reach the weight loss goals. The study has been done by the University of California, Irvine and they examined that social media plays a key role in weight loss. The study has been published in the Journal of Interactive Marketing. Over a four-year period, the research follows two weight loss groups, surgical and non-surgical.
According to the ANI reports, the study also found that social media offers a unique environment and it always motivates people for their weight loss journey.
The co-author of the study, Tonya Williams Bradford said,”Our research finds that individuals are more likely to realize success with personal goals when they make a public commitment to attaining them.”
The research was done in collaboration with Sonya Grier from American University and Geraldine R. Henderson from Loyola University Chicago along with Tonya Williams Bradford.
“Through our research, we found public commitment, which is a declaration of a position, increases the likelihood of compliance to a course of action and is a key part of a successful weight loss plan,” Bradford said.
“When people seeking to lose weight join a virtual support community and share their plans online to attain their goals, they invite members to join them by offering encouragement in both words and actions. This exchange of online support facilitates adherence to the offline goal of losing weight. Public accountability is key.”